Marcotte Ford Rental: A Better Way to Rent

Marcotte Ford’s rental department has been serving the public since the 1960s. While some may assume our vehicles are limited to customers having service work done, our rentals have always been open to anyone.  Whether you're headed out of town, need a temporary vehicle, or are working through an insurance claim we can provide a rental to fit your needs.

Today, the department operates as its own branch within the dealership, with a dedicated team of five and a fleet of around 100 vehicles. Rentals are available by the hour, day, week, or month, and the lineup includes everything from sedans and SUVs to cargo vans and electric vehicles.

Rental Options That Work for You

Our rental vehicles are current model year, typically never older than 2023, and are kept at low mileage thanks to regular inventory updates every six months. We maintain two types of fleets: service loaners that rotate out around 2,000 miles, and Marcotte-owned rentals that stay in use for one to two years before being sold, generally under 20,000 miles.

You’ll find higher trim levels with premium features, like built-in navigation at no extra cost. When you book with us, you’ll get the exact vehicle you reserved without substitutions or unexpected upgrades that come with hidden fees. Our goal is to offer a rental experience that is straightforward, emphasizing service and quality. 

If You're Working with Insurance You Still Have a Choice

If your vehicle is being repaired through an insurance claim, you have the right to choose where you rent from. Insurance companies may steer you toward a specific agency, but that decision is yours. We work directly with insurers and are often able to adjust pricing to fit your policy allowance, offering the same convenience without the extra charges.

We work directly with insurers and can often adjust pricing to meet your coverage allowance. And unlike some national chains, we don’t tack on fees for things like greenhouse gas emissions or partial fuel levels. What you’re quoted is what you’ll pay.

A Reputation That Holds Up

Marcotte Ford has been part of the Holyoke community for more than 60 years.  That legacy comes with a standard of service that extends to every department, including rentals. You won’t be routed through a call center or passed around from one agent to the next. You’ll work with a small, experienced team that knows the inventory and values your time.

Even during the height of the nationwide vehicle shortage, our team was able to expand the fleet when other rental companies couldn’t. We fielded calls from travelers arriving at regional airports who had been turned away elsewhere. Being locally operated allowed us to respond quickly and keep vehicles available when demand was high.

Reliable Availability, No Extra Hassle

Roughly 90% of our fleet is typically in use at any given time—driven by steady demand and consistent service. We run monthly specials and post surprise flash sales on our social channels, giving renters more flexibility to find a deal when they need one.

For your convenience, the rental office has its own entrance at the back of the dealership, making pickup and drop-off quick and straightforward. No need to navigate through the main showroom or wait around. Just head to the rental desk, check in, and we’ll get you on the road. Drop-off is just as easy whether it’s during business hours or after. We'll make sure it’s a smooth return and get you on your way.

Looking for a clean, and fairly priced rental with real people who care about your experience?

 Reach out to the Marcotte Ford Rental Department to book your vehicle or learn more about current availability. We’re here to make the process easy from start to finish.