Ford First Responder Program Recognizes Heroes in Holyoke, MA

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As an American-made brand, Ford goes the extra mile to recognize and reward our nation's heroes. One way is through the Ford First Responder Program. To show appreciation for the sacrifices made by these hardworking, selfless individuals, Marcotte Ford is offering up to $500 bonus cash on new Ford models. From police officers to firefights to paramedics, this exclusive program gives credit where credit is due. It provides extra automotive savings to those who put their lives on the line every day for members in our community.

$500 Bonus Cash
on Lease

First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Ford and Lincoln vehicles. Not available on Ford Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang Shelby® GT500®, Mustang Mach 1, Ford GT, F-150 Raptor, Bronco, Bronco Sport, Mustang Mach-E and Lincoln Continental Coach Doors. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer's stock by January 3, 2022. Contact your dealer for complete details and eligibility.

Eligible Positions for First Responder Program

  • State Troopers
  • Police Officers
  • Firefighters
  • EMTs
  • Paramedics
  • Correctional Officers
  • 911 Dispatchers
  • Federal Law Enforcement Officers
  • Sheriffs/Sheriff's Deputies

Put Your Bonus Cash Toward Your New Ford Vehicle

Do you or someone you know currently serve in one of these positions? If so, you qualify for the Ford First Responders Program. You'll unlock a total of $500 bonus cash that you can put toward any new Ford, whether you lease or buy it. These exciting savings can make your next car, truck, or SUV more affordable. All available models are listed in the new Ford inventory and displayed in our Holyoke showroom.

  • Ford F-150
  • Ford Escape
  • Ford Explorer
  • Ford Edge
  • Ford Bronco Sport
  • Ford Ranger

You can move forward with your purchase online. We have an auto finance application on our website that you can complete at home. There are also tools for valuing your trade-in and estimating your credit score. Remember, you can put your $500 bonus cash on top of any other new Ford specials that you find. If you have any questions related to your first responder savings, contact us. We're here to make sure you get the lowest price possible on your new Ford truck or SUV.

Contact Our Ford Finance Department for More Info on Deals

Ford wants you and every American hero to know how much we appreciate your service. Contact Marcotte Ford today to get your $500 bonus cash.

  1. Marcotte Ford

    1025 Main Street
    Holyoke, MA 01040

    • Sales: 855-275-8129
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Get in Touch

  • Contact our Sales Department at: 855-275-8129
  • Monday8:30AM-6:00PM
  • Tuesday8:30AM-6:00PM
  • Wednesday8:30AM-6:00PM
  • Thursday8:30AM-6:00PM
  • Friday8:30AM-6:00PM
  • Saturday8:30AM-4:00PM
  • SundayClosed